Entertainment
• The protection of the Pantages Theater, a cultural and historical landmark
• Hollywood’s most successful and highly-patronized venue for live performing arts.

Residential
• More than 1,042 units of new rental housing
• High density at a metro stop, 140 units per acre
• 10% on-site affordable housing without any government subsidy request

Retail
• Job creation through 175,000sf of neighborhood serving retail
• Restaurant component, visitors spending more time and money in Hollywood
• Outward facing urban street retail, desirable pedestrian activity for the Boulevard

Live - Work Office Spaces
• Live-work units, approximately 40,000sf for smaller entertainment companies
• All live-work units have ground floor entrances for a greater sense of business use and individual identity

Community Influenced Design
• Prevention of project traffic in adjacent neighborhood
• Stepped down massing to adjacent neighborhood
• Creation of a neighborhood pedestrian connection to Argyle Avenue
• Truck loading/unloading off the street and inside the project property lines

Design & Urban Planning
• A four-sided pedestrian friendly project without unattractive above-grade parking
• Large public open plazas for dining, meeting, and gathering
• Pulled back corners of buildings at intersections, promoting pedestrian activity
• Broken down massing to create view corridors through the project
• Appropriate parking for all uses
• Diversity of architectural styles, an exciting urban streetscape

Economic Benefits
• No eminent domain
• Land assemblage is complete
• More than $350,000,000 privately invested into the Hollywood community
• Several million dollars annually in tax revenue to the City of Los Angeles and the local CRA